NFTs and Sports: Creative Director of Lionel Messi NFT Collection Speaks Out

While the FIFA World Cup comes every four years, some opportunities are even rarer than claiming the crown of champion. In a once-in-a-lifetime opportunity, Ethernity asked the prominent Vancouver-based Colombian artist Victor Mosquera to head creative direction for the global soccer sensation Lionel Messi’s forthcoming 50-edition NFT launch, on Dec 2. Mosquera has sold 567…

Pudgy Penguins’ CEO on Building a Sustainable Web3 Enterprise

The phrase “whatever doesn’t kill you makes you stronger” rarely holds true for NFT projects. Even the slightest whispers of leadership misconduct can tank a project’s value and cause a mass hemorrhaging of community members. When that happens, once-beloved Web3 entities generally find themselves dead in the water. Not so for Pudgy Penguins — the…

Blurring Reality With Frontier Web3 Photographer Cath Simard

In Web3, anything goes. This is perhaps best understood by creators seeking artistic empowerment through the blockchain. Through Web3, artists like multitalented photographer Cath Simard are finding new and exciting avenues through which to push boundaries and circumvent the red tape of the traditional art world. From Peru to New Zealand, Nepal to Scotland, and…

Exclusive: Porsche Just Entered Web3 With its First NFT Collection

Over the last two years, legacy brands have started embracing a world that blends physical and digital realms. In July 2021, Coca-Cola minted and sold NFTs to benefit Special Olympics International. Less than a year later, Nike released their Cryptokicks collection, selling an NFT sneaker for more than $130,000. Meanwhile, Gucci has been regularly experimenting…

Art Blocks: Snowfro, Tyler Hobbs, and More on the Rise of Generative NFT Art

There are few names as synonymous with generative art NFTs as Snowfro. The moniker of Art Blocks Creator Erick Calderon, Snowfro is widely considered a pioneer in the NFT space, known for helping elevate artists via Art Blocks, and solidifying generative art as a robust sector of the NFT space by way of his influential…