Exclusive: Adidas Shares Web3 Journey, Teases Season Two of ALTs
Innovation is often the result of audacity and imagination. It was in this spirit that Adidas made its first jump into Web3 in 2021 with Into the Metaverse NFT drop— a collaboration between Bored Ape Yacht Club founders Gordon Goner and Gargamel, Pixel Vault founder GFunk and influential collector gmoney — to welcome Adidas Originals to the virtual world. Since then,…