Moments ago, Instagram announced that it would be ending its work on digital collectibles (NFTs). In a Twitter thread, Stephane Kasriel, Commerce and FinTech Lead at Meta, announced that features supporting NFTs would be disabled across the platform.
“We’re looking closely at what we prioritize to increase our focus. We’re winding down digital collectibles (NFTs) for now to focus on other ways to support creators, people, and businesses,” he wrote. The news came as a shock to many in the NFT community, especially since the company only recently rolled out the features in recent months.
In August of 2022, the company enabled NFT features for users in 100 countries all over the world. However, the tools only allowed users to display NFTs they created or collected. However, the platforms’ core NFT functionalities had yet to be added. Namely, the ability for users to create/mint, buy, and sell NFTs with one another. It wasn’t until November of 2022 that things changed.
That month, Instagram allowed a select group of creators was allowed to start selling NFTs on the platform. It was only four months ago.
An overview of what Instagram’s NFT integrations look like. Credit: Meta
This is a breaking story and will be updated.