In a move to bring Mattel’s iconic fashion doll brand into the metaverse, Barbie has joined forces with Boss Beauties to debut their Boss Beauties x Barbie digital collectibles.
The collection, which celebrates the 250 careers in the Barbie line, aims to inspire women and girls to believe they can achieve anything. Combining the signature styles of both Barbie and Boss Beauties, the collection includes career traits such as artists, astronauts, CEOs, doctors, pet vets, and pilots.
Available on MattelCreations.com and priced at $25 per pack, the Flow-based NFTs are designed to be accessible to newcomers to web3. The collection offers various rarities, with each pack containing four randomly selected Boss Beauties x Barbie collectibles. Early access to the collection began on May 10, ahead of the official launch on May 18, which coincides with a joint activation at Veecon.
To further their shared mission of empowering women, Barbie and Boss Beauties have also jointly announced a $250,000 donation to the Barbie Dream Gap Project and the Boss Beauties Foundation.
“As Barbie continues her journey in the metaverse, we are proud to partner with Boss Beauties to empower women and collectors to explore web3 through our virtual collection,” says Lisa McKnight, Mattel’s EVP and Global Head of Barbie and Dolls. “Having exceeded 250 careers, it’s only natural for Barbie to dive deeper into digital collecting by highlighting some of her most recognizable roles. Now fans can be inspired by and celebrate her professional accomplishments with these career-centric Boss Beauties x Barbie virtual collectibles.”
The partnership brings Boss Beauties, the first women-led web3 company featured in both the New York Stock Exchange and the United Nations, closer to their goal of introducing one million women to web3.
“As we enter into the world of web3, it is imperative that women are included,” says Boss Beauties CEO and Co-Founder Lisa Mayer. “Our work encourages women and girls as they navigate the evolving internet and career landscape, aligning directly with Mattel’s mission of inspiring them to believe that they can be anything. This partnership helps introduce multiple generations who love Barbie to the world of web3.”
Last month, Mayer was named an NFT100 honoree for the second year running.
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