When it comes to the environment, NFTs have a bad reputation — much of it undeserved. At the height of the “NFTs harm the environment” frenzy in mid-2022, wildly uncontextualized claims about single blockchain transactions consuming as much energy as a mid-sized house does in three days proliferated across the Twitter-sphere. Two things have slowly…
The mythical merge is finally coming to fruition. And, after a rough-and-tumble year for the crypto world, Ethereum’s long-awaited software update could inject some much-needed energy into the Web3 space while scoring a significant win for the environment. The transition, years in the making, is technically sophisticated, controversial, and likely to be the biggest event…
The Alpha: Automobili Lamborghini launched its second collection of The Epic Road Trip on Monday, in a campaign consisting of monthly drops that run until March 2023, according to information shared during an interview between Lamborghini Marketing Director Christian Mastro and nft now. The campaign launched on August 8, 2022, in collaboration with Web3 studios…
Later today, the 2022 edition of New York Fashion Week is coming to a close. Throughout the five-day event, we saw some of the biggest names in fashion like Michael Kors, Tory Burch, Tommy Hilfiger, and Tom Ford debuting their newest looks for 2023 and beyond. But the underlying theme tying all the exhibitions held…
In just a few short months, Doodles has transformed into one of the most influential and beloved NFT projects in existence. The collection of colorful line-drawn characters has, quite literally, swept across the globe and ranks high on the list of top PFP (profile-picture) collections in terms of both popularity and sales volume. Doodles What…
The Alpha: The merge, Ethereum’s long-awaited and technically staggering switch to a proof-of-stake consensus system, has finally happened. The colossal move officially marks the joining of Ethereum’s mainnet execution layer with its Beacon Chain consensus layer. Ethereum developers created the Beacon Chain in 2020, and until now, it has been running in parallel with the…
The Alpha: Portfolio tracker AssetDash just launched DashDeals, according to a Wednesday press release. It’s an asset-based rewards program modeled after Web2’s AMEX Rewards.To start, holders of DeGods NFTs, CryptoPunks, Bored Apes, Moonbirds, and other high-end NFT projects will be “immediately eligible” to receive rewards under the DashDeals program.Perks for holders of these NFTs currently…
If you’re wondering how NFTs — essentially tokenized JPEGs — have sold for millions of dollars in the past few years, here’s the short answer that most people would give you: It’s because they’re art, and art is inherently valuable. Really. Many people think it’s as simple as that. But it’s not that simple. We’ve…
Profile picture (PFP) non-fungible tokens (NFTs) have dominated the weird wide world of digital collectibles. As these generative avatar projects became astoundingly popular in 2021, their significance has only increased as the NFT ecosystem has grown. At its core, a PFP NFT is a digital token or artwork designed to be displayed as a person’s…
